SalesLink™
SalesLink™ measures the impact your online brand campaign has on purchase intent and in-store sales.
We built SalesLink™ at the request of the biggest CPG companies, who used portal-based econometric measurement solutions extensively and expressed a critical need for a publisher independent, web-wide solution combined with real time brand lift measurement. SalesLink™, delivered in partnership with Nielsen or comScore, launched in September 2008, and was upgraded to include purchase intent with Vizu in September 2009. Combining media and measurement, SalesLink™ remains the most sophisticated independent offline sales solution in the industry.
Insights
Measures the impact of online ad exposure on offline consumer purchase activity:
- Offline purchases
- Dollars or items sold per buyer
- Share of brand dollars versus top competitors
- Dollars measured against entire brand category
- Return on investment (ROI)
- Brand lift
- Simple - Turn-key solution including web-wide media as well as measurement of brand lift and brick and mortar sales impact of your campaign
- Fast – Real time data collection permits in-flight optimization
- Independent – Uses Nielsen or comScore for offline impact and Vizu® for brand lift
- Accurate – All measurements use carefully constructed test vs. control methodology.
- Economical – Deliver and measure a web-wide campaign for less than the price of a portal-based solution
Benefits
Results