SalesLink®

Delivered in partnership with Nielsen, SalesLink® measures the increase in offline sales driven by your campaign.  SalesLink gives you:

  • average ROI of over 500%, the highest in the industry
  • detailed feedback on overall ROI and increases in dollar spend, units, purchase frequency and market share versus top competitors

We now offer SalesLink with Purchase Intent – combining offline sales measurement with a Vizu® purchase intent study.  With real time insights on what creative, targeting and frequency combinations are generating highest viewer response, we optimize in campaign to drive yet higher offline sales.

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    How SalesLink Works
  1. Nielsen tracks all online activity and SKU-based purchases for a 75,000 person panel.
  2. Nielsen identifies members of the panel who have purchased your product.
  3. Based on dozens of characteristics, including demographics, geographics and past purchase behavior, Nielsen matches this to be “exposed” to your campaign group to a control group that will be “unexposed” to your campaign.
  4. After your campaign is complete,  the two groups are compared across dozens of variables, and data is presented measuring the offline sales impact of your campaign.
Case Studies
     

     

 

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