ActivityLink™
ActivityLink™ is Brand.net's unique online activity measurement solution, developed with comScore. It measures a campaign's impact on engagement with your Brand online, including search activity, site visitation and interactivity. ActivityLink™ provides a turnkey media and measurement solution, including comScore's rigorous test and control methodology. Its low cost, simple implementation and fast, actionable insights make it ideal for product launches, site promotions and awareness campaigns.
Insights
Measures the impact of online ad exposure on:
- Advertiser website visitation – UVs, % reach, PVs, minutes and visits
- Competitor website visitation – UVs, % reach, PVs, minutes and visits
- Search activity – trademark, Brand communication terms and competitor terms
- Sponsored Links – exposure and clicks on paid search links
Benefits
- Simple and Economical – Surprisingly affordable, turnkey media and measurement
- Actionable – Fast, clear, time-sequenced insights
- Panel-Based – Measures true consumer action based on campaign exposure
- Independent – comScore panel-based analysis