ActivityLink™
Delivered in partnership with comScore®, ActivityLink™ quantifies positive impacts to online brand engagement driven by your campaign. Activity measured “beyond the click through” includes:
- Advertiser website visitation – UVs, % reach, PVs, minutes and visits
- Microsite visitation and Social Media usage - UVs, % reach, PVs, minutes and visits
- Competitor website visitation – UVs, % reach, PVs, minutes and visits
- Search activity – Trademark, brand communication terms and competitor terms
- Sponsored Links – Exposure and clicks on paid search links
ActivityLink is low cost, fast to implement, and requires no surveys or cookie tracking. Results provide a four-week view of impact across earned, owned and paid online media.
