SmartScale™
SmartScale™ is the online media industry's first Brand-focused web-wide online media operational platform, which enables Brand advertisers to maximize impact and minimize waste across a broad variety of online media.
SmartScale™ consists of 3 fundamental elements:
Forecasting – Brand.net's precision pricing and inventory analytics were developed by the same expert team that built, managed and optimized pricing and inventory for the global display business at Yahoo! Our sophisticated forecasting technology gives us detailed, accurate forward visibility into spot market inventory availability and clearing prices, considering trend, seasonality and supply curve effects. The result: we can guarantee delivery in writing at prices significantly below typical forward-market prices. Our forecast accuracy has resulted in a >99% delivery rate since inception.
Quoting & Buying – Brand.net's demand-side and supply-side applications are highly automated and optimized. On the demand side, our web-based configurator quickly and efficiently delivers accurate forward quotes as a function of your targeting criteria. These quotes are not theoretical. We are prepared to guarantee delivery and pricing for all quotes generated by our demand-facing system. On the supply side, our buy optimization application makes line-item (publisher, targets, flight dates, creative sizes, volume & required bids for delivery) buying instructions available to our buying team and/or Real-Time Bidding (RTB) interfaces. These line-item instructions are calculated to fulfill all customer delivery guarantees in an optimized manner based on our forecasts.
Delivery Management – As inventory is obtained according to the instructions from our buy optimization application, Brand.net's unique and proprietary ad serving technology makes optimal impression-level serving decisions that balance customer delivery guarantees with a variety of Brand-focused performance objectives.