Guarantees In Writing
Brand.net provides written price and delivery guarantees on each and every proposal, including impressions, reach, composition and/or GRP/TRP. Our delivery rate since inception has been >99%.
Guaranteed pricing and delivery are pre-requisites for efficient planning and execution where precise, meaningful online metrics are not available in real-time, which is the case in 95%+ of retail transactions. Guaranteeing any of the delivery metrics above is difficult for an efficient webwide buy and guaranteeing all of them simultaneously is a tremendous technical challenge. However, meeting this challenge is critical for Brand advertisers, because carefully managing frequency and maximizing composition in a plan limits waste and maximizes ROI.
