Scale
Online advertising is truly effective if it integrates within the broader media mix and can reach target consumers at the scale required to generate material and profitable sales. Media fragmentation makes site-by-site buying inefficient. Needed reach is difficult to achieve while frequency and composition are even more difficult to control. Volatile delivery patterns make it difficult to ensure an online campaign will run in full, and in sync with offline (TV, print) media without expensive forward delivery guarantees.
Brand.net is designed around an effective approach to online branding, which delivers outstanding results for Brand advertisers and allows Brand.net to guarantee delivery and rates in writing on each and every proposal. We developed SmartScale™ – the industry's first Brand-focused web-wide online media operational platform – to execute on this approach. SmartScale™ drives results web-wide by reaching the right audience in the right context with frequency and pacing control that maximizes impact and minimizes waste across Video and Display media.
