SafeScreen™
We built SafeScreen™ for our Top 100 Advertising customers who expressed a critical need for web-wide content quality control. Launched in January 2009, SafeScreen™ pioneered page level quality filtering and remains the most comprehensive content filtering system in the industry.
We guarantee that we will prevent your Brand from running next to objectionable content.
Here's how SafeScreen™ works:
- SafeScreen™ screens the content on each page where ads serve
- Page level screening requires page-level visibility - which is very difficult due to the prevalence of iframes, requiring extensive technology and operational investments. By controlling both filtering and buying we ensure page-level visibility and maximum protective capability
- Ads stop serving immediately on any page where objectionable content is detected
- We discard millions of pages containing racy, profane or otherwise objectionable content each week
The Result
Your Brand is proactively and comprehensively protected with a level of sophistication and precision no other demand-side platform for Brand advertising or standalone quality solution provider can offer. Brand advertisers can run web-wide campaigns, in a wide variety of contextual environments, confident that their ads will not run next to objectionable content. We guarantee it.