Social Suite
Social Attitude™ provides insight into the attitudinal impact of a brand’s web wide digital campaigns. Powered by Nielsen Brand Effect, Social Attitude™ delivers rapid and detailed insight into brand KPIs by polling exposed audiences on their Facebook homepages.SocialLink™ provides detailed insights into the impact of a brand’s digital campaign on its own Facebook presence, including Facebook fan page visitation and related search activity. SocialLink™ ties into comScore’s extensive brand tracking on Facebook, mapping broad-reach online campaigns to both Facebook and brand microsite site engagement.
Social Essentials provides detailed behavioral insights, data on the size, frequency and demographic composition of a brand’s Facebook following, and refines targeting parameters for socially enabled campaigns.
