SalesLink Results #1

Case Study – [CPG Brand] Beauty Product

  • Campaign Objective:  Awareness driving to sales
  • Target:  F18-49, fashion interest, entertainment & lifestyles content
  • Timing: 9/8/09-11/8/09
  • Budget:  $225,000

Results

  • Brand.net delivered 178% ROI on campaign media spend; well above the 157% average across >200 other Nielsen studies1
  • 9% lift in top two box (i.e., definitely/probably) purchase intent
  • 5% lift in offline sales within exposed group vs. control group already recorded within six weeks after the campaign ended. 
  • Numerous insights into by-unit media effectiveness, including the fact that 300x250 ad sizes were most effective in driving brand lift

 

chart_beauty-saleslink-lift

Overall Lift in Purchase Intent

chart_attitudinal-results_0301

 

Households that were in the Exposed group purchased significantly more [CPG Brand] product than those that were not exposed. 

 

[1] Source: Nielsen Online Presentation on 10/6/09 Citi Research conference call