Results
Attitudinal Results
Case Study – [CPG Brand] Frozen Vegetables
- Campaign Objective: Drive purchase intent
- Survey Question: How likely are you to buy [CPG Brand] frozen vegetables in the next 3 months?
- Contextual channels: Casual Games, Entertainment -News, Food, Mail & eCards, News & Info, Parenting, Women
- Target: Female, Age 35-54
- Budget: $150,000
Results
- 10% lift in exposed users responding that they "definitely will" purchase product
- Of the customer-selected contextual channels, Women and Food/Entertaining outperformed other channels, and agency allocated more media to them as the campaign progressed
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