Results
ActivityLink™ Results
Case Study - [CPG Brand] Personal Care Product
- Campaign Objective: Drive awareness of product and online activity
- Target: Female, Age 25-49
- Contextual channels: Casual Games, Entertainment News, Health, Mail & eCards, TV, Women & Fashion
- Budget: $150,000
Results
- 362% lift in visitation during the 1-4 week post exposure period
- CPG Product Site has 83.7% share of voice among people exposed to the campaign compared to competitors' sites
- 533% lift in time spent by users exposed to the campaign over users not exposed
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