Results
At Brand.net, we prove in writing the Value we deliver for every campaign. We use three key measurement methods to calculate campaigns' ROI. And we have many examples that demonstrate our success.
- Attitudinal - Measures your campaign's impact on the Brand's awareness, attitudes, favorability, preference and intent
- ActivityLink™ - Measures the effect of your campaign on engagement with your Brand online, including search activity, site visitation and interactivity
- SalesLink™ - Measures the impact of your campaign on your target audience's offline purchases of your branded product
The sample below compares ROI figures (offline sales impact vs. online media spend) for five recent Brand campaigns measured by SalesLink™. Average spend for each observation was >$250k.
