September 16, 2010
Brand.net Launches MFP On Demand with Digitas
Publicis Groupe agency and Top 20 advertiser first to adopt direct access to Brand.net’s web-wide media forecasting, buying and delivery platform
SAN MATEO, Calif. (September 16, 2010) – Brand.net, the leading driver of offline sales through web-wide online advertising, today announced the launch of MFP On DemandTM, the demand-side interface to its Media Futures PlatformTM, in partnership with Digitas and one of its largest customers.
“Digitas builds powerful brands and breakthrough business value for its customers,” said Carl Fremont, EVP Media, Digitas. “Great spot market alternatives exist for us, but the online ad technology market has been ineffective for large brand advertisers, who plan and buy in advance and generate 95 percent of their sales offline. Brand.net’s Media Futures Platform was built for these marketers and delivers consistently strong results for Digitas and our clients. We have worked closely with Brand.net so that Digitas clients are first to market with this best in class offering.”
“Scalable forward buying is a critical gap the digital media ecosystem and Brand.net has been focused on this huge, unaddressed opportunity since inception,” said Andy Atherton, COO and Cofounder of Brand.net. “MFP On Demand will allow Digitas to more effectively plan and allocate client advertising budgets to future campaigns, have more informed, data-driven negotiations with media owners, and efficiently purchase high-quality media while reducing cost fluctuations. We are thrilled that Digitas shares our vision.”
MFP On DemandTM provides a powerful set of desktop capabilities that smoothly integrates with agencies’ existing media workflow systems:
- Accurate Forecasting: Web-wide forecasts of impressions, reach, audience composition and CPM, for a full range of ad formats and targeting criteria, up to a year in advance of run date
- Guaranteed Quoting & Buying: Move from forecast to quote to guaranteed purchase with a few clicks. Seamless integration with agency workflow systems like MediaVisor, iDesk and MediaBank
- Proven Fulfillment: Media delivered through Brand.net’s Media Futures Platform, including Brand.net’s patent-pending campaign management technology:
- SafeScreenTM – Protect your Brand from objectionable content with the industry’s first and best web-wide, proactive page level quality filtering technology
- SmartScaleTM – Tight web-wide management of campaign reach, frequency, audience composition, delivery pacing and breadth
- Measureable Results : Brand.net is the proven leader in driving offline sales through online Brand advertising. In studies across a wide variety of categories, Brand.net delivered average offline sales ROI of >300%, nearly twice the Nielsen Net EffectTM lifetime average and 8X media run directly in parallel.
About Brand.net
Brand.net is the leading driver of offline sales through web-wide online advertising. The company’s pioneering Media Futures PlatformTM provides scalable media forecasting, buying and delivery management capabilities directly to media agencies and their clients. Quality of impressions, delivery, reach, audience composition and CPM are guaranteed in writing up to a year in advance. Brand.net’s customers include the largest agencies and Brand advertisers in the world across consumer packaged goods, retail, quick service restaurants, pharmaceutical, entertainment, finance and technology. The Company is privately held and headquartered in Silicon Valley, with sales offices throughout the US.
About Digitas
Digitas is a leading global integrated brand agency, helping the world's biggest brands develop, engage and profit from building profitable relationships with their customers. The Agency pairs media, marketing, technology, creativity, imagination and analytics to ignite emotional bonds between people and brands. Digitas also operates the brand content platform, The Third Act:, the independent healthcare marketing brand, Digitas Health, as well as Prodigious Worldwide, the world’s only standalone, global digital productions company. With sister agencies Starcom MediaVest, ZenithOptimedia and Denuo, Digitas is a member of Publicis Groupe's VivaKi—a global digital knowledge and resource center that leverages the combined scale of the autonomous operations of its members to develop new services, new tools, and new partnerships.
Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577) is the world’s third largest communications group, the world’s second largest media counsel and buying group, and a global leader in digital and healthcare communications. With around the world activities spanning more than 104 countries on five continents, the Groupe employs as many as 45,000 professionals.
Media Contact:
Ali Weitzman
Brand.net
301.908.3411
aweitzman@brand.net
