Brand.net » CTR http://www.brand.net/blog Quality, Scale and Value. Guaranteed. Wed, 14 Dec 2011 22:04:29 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Scaling Over the Direct Response Wall; Q & A with PayPal http://www.brand.net/blog/2011/11/scaling-over-the-direct-response-wall-q-a-with-paypal/ http://www.brand.net/blog/2011/11/scaling-over-the-direct-response-wall-q-a-with-paypal/#comments Thu, 17 Nov 2011 16:07:24 +0000 Ryan Christensen http://www.brand.net/blog/?p=3166 What is a marketer to do when they’ve tested and grown direct response campaigns to the point where further scale at desired ROI appears to have hit the wall?  SEM/SEO are extremely effective but require demand generation to create intent…

]]> http://www.brand.net/blog/2011/11/scaling-over-the-direct-response-wall-q-a-with-paypal/feed/ 0 Online Brand Advertising’s 654% ROI http://www.brand.net/blog/2011/10/online-brand-advertising%e2%80%99s-654-roi/ http://www.brand.net/blog/2011/10/online-brand-advertising%e2%80%99s-654-roi/#comments Fri, 07 Oct 2011 20:48:57 +0000 Cindy Cattey http://www.brand.net/blog/?p=2944 A picture is worth a thousand words. Here is the lead graphic in Nielsen’s latest whitepaper:

Nielsen’s conclusion: “The random scatter of the points indicates a lack of relationship between sales lift and click-through rate.” In plain English: click-throughs have no…

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