Brand.net » comScore http://www.brand.net/blog Quality, Scale and Value. Guaranteed. Wed, 14 Dec 2011 22:04:29 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 comScore Reach Rankings: Whither RTB? (Part 2) http://www.brand.net/blog/2011/11/comscore-reach-rankings-whither-rtb-part-2/ http://www.brand.net/blog/2011/11/comscore-reach-rankings-whither-rtb-part-2/#comments Tue, 15 Nov 2011 13:00:19 +0000 Madhu Vudali http://www.brand.net/blog/?p=3017 Previously, I discussed how comScore’s reach rankings are not keeping up with the emergence of RTB. Agencies use these rankings for planning and to help select media partners. Hence, it is critical for them to figure out how RTB potentially…

]]> http://www.brand.net/blog/2011/11/comscore-reach-rankings-whither-rtb-part-2/feed/ 0 Brand.net Launches Digital Media’s First Social Media Measurement Suite for Brand Advertisers http://www.brand.net/blog/2011/11/brand-net-launches-digital-media%e2%80%99s-first-social-media-measurement-suite-for-brand-advertisers/ http://www.brand.net/blog/2011/11/brand-net-launches-digital-media%e2%80%99s-first-social-media-measurement-suite-for-brand-advertisers/#comments Tue, 08 Nov 2011 22:11:49 +0000 Cindy Cattey http://www.brand.net/blog/?p=3004 Brand.net today announced the launch of its Social Media Measurement Suite, the first turnkey media and measurement solution designed to give brand advertisers insight into the impact of their cross-format digital media campaigns on their social media presence and perceptions.…

]]> http://www.brand.net/blog/2011/11/brand-net-launches-digital-media%e2%80%99s-first-social-media-measurement-suite-for-brand-advertisers/feed/ 0 comScore Reach Rankings: Whither RTB? http://www.brand.net/blog/2011/10/comscore-reach-rankings-whither-rtb/ http://www.brand.net/blog/2011/10/comscore-reach-rankings-whither-rtb/#comments Thu, 27 Oct 2011 20:30:21 +0000 Madhu Vudali http://www.brand.net/blog/?p=2998 comScore recently released its latest rankings of “ad-focused properties” (aka ad networks). “Who’s up and who’s down” always attracts much ink in the broader industry/business press. In seriousness, many of the agencies use this ranking as a filter to decide whom…

]]> http://www.brand.net/blog/2011/10/comscore-reach-rankings-whither-rtb/feed/ 0 CMOs and Fanning Social Measurement: What’s Not to Like? http://www.brand.net/blog/2011/10/cmos-and-fanning-social-measurement-what%e2%80%99s-not-to-like/ http://www.brand.net/blog/2011/10/cmos-and-fanning-social-measurement-what%e2%80%99s-not-to-like/#comments Mon, 24 Oct 2011 12:00:07 +0000 Cindy Cattey http://www.brand.net/blog/?p=2988 Last week, we highlighted the recently published IBM CMO survey focusing on their #1 pain point – Data. Now what about #2 on the list: dealing with social media? CMOs cited the challenges they face to track consumer comments, capture…

]]> http://www.brand.net/blog/2011/10/cmos-and-fanning-social-measurement-what%e2%80%99s-not-to-like/feed/ 0 Measuring Reach http://www.brand.net/blog/2011/05/measuring-reach-2/ http://www.brand.net/blog/2011/05/measuring-reach-2/#comments Fri, 06 May 2011 18:05:55 +0000 Madhu Vudali http://www.brand.net/blog/?p=2753 eMarketer has an article on measuring Reach properly – a topic near & dear to our hearts – citing research from MediaMind.  The takeaway is that cookies tend to overstate Reach (Unique Users or UU) by a factor of 3.0, due to cookie…

]]> http://www.brand.net/blog/2011/05/measuring-reach-2/feed/ 0 A fishing fleet without nets http://www.brand.net/blog/2011/03/a-fishing-fleet-without-nets/ http://www.brand.net/blog/2011/03/a-fishing-fleet-without-nets/#comments Tue, 08 Mar 2011 21:10:09 +0000 Andy Atherton http://www.brand.net/blog/?p=2581 ComScore released another solid piece of work yesterday.

As readers of this page will remember, comScore has been outspoken on the failings of the ubiquitous click as a metric. Some of that in this report, but much more as well.  From my perspective,…

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