http://www.brand.net/blog Quality, Scale and Value. Guaranteed. Wed, 14 Dec 2011 22:04:29 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 http://www.brand.net/blog/2011/08/on-rtb-and-brand-advertising-part-2/ http://www.brand.net/blog/2011/08/on-rtb-and-brand-advertising-part-2/#comments Wed, 03 Aug 2011 15:02:17 +0000 Madhu Vudali http://www.brand.net/blog/?p=2930 Last week, I discussed how Brand advertising benefits from RTB. Very quick refresher: a $200B online display ad market (i) of which 35% has Brand KPIs and (ii) with 50% of the inventory in RTB.  Big money opportunity.  We’re on it:  our…

]]> http://www.brand.net/blog/2011/08/on-rtb-and-brand-advertising-part-2/feed/ 2 http://www.brand.net/blog/2011/07/on-rtb-and-brand-advertising/ http://www.brand.net/blog/2011/07/on-rtb-and-brand-advertising/#comments Fri, 29 Jul 2011 19:30:22 +0000 Madhu Vudali http://www.brand.net/blog/?p=2922 At Brand.net, we focus on maximizing ROI for Brand advertisers.  We demonstrate day in day out that tight management of the Metrics That Matter – Reach/Frequency against the target audience, and high-quality, contextually oriented media – yields outstanding offline sales ROI. …

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