Brand.net http://www.brand.net/blog Quality, Scale and Value. Guaranteed. Mon, 08 Mar 2010 19:33:12 +0000 http://backend.userland.com/rss092 en An exciting step forward in measurement I am very excited about today’s release of yet another batch of fantastic campaign results for an Ad Age 20 CPG brand.  I am excited about this release in particular because of the use of both Nielsen and Vizu measurement technology…

]]> http://www.brand.net/blog/2010/03/an-exciting-step-forward-in-measurement/ More great stuff from Michael Zimbalist Another great article from Michael Zimbalist in this week’s Ad Age, echoing many of the themes we discuss on this page.

A very smart publisher indeed!

Share/Bookmark]]> http://www.brand.net/blog/2010/02/more-great-stuff-from-michael-zimbalist/ It’s Time For The Futures Exchange A quick post to direct readers to today’s guest article for AdExchanger.  It will be pushed to the broader AdExchanger audience tomorrow in John’s roundup, but I wanted our readers to have a “sneak peek” to get the dialog started.

As…

]]> http://www.brand.net/blog/2010/02/its-time-for-the-futures-exchange/ The (Ad) World is Flat I wrote a recent post in which I outlined our view on convergence in the online media market.  At a high level, we believe there are two major forces at play in the media market:  (a) increasing standardization of “online” media…

]]> http://www.brand.net/blog/2010/02/the-ad-world-is-flat/ What is a DSP? Just a quick post to go “on the record” in the context of the recent AdExchanger threads (1 and 2) defining/discussing “Demand Side Platforms” (DSPs).

I agree with those who indicated it is way too early to lock down a narrow definition…

]]> http://www.brand.net/blog/2010/02/what-is-a-dsp/ What is the definition of “Online Display”? I recently explained why the IAB’s new video ad serving standard (“VAST” for short) will have a huge impact on the online video ad market by breaking down format barriers.  Online video advertising competition is increasing rapidly as the most sophisticated…

]]> http://www.brand.net/blog/2010/02/what-is-the-definition-of-%e2%80%9conline-display%e2%80%9d/ Coming Full Circle While it’s a close contest, I think I was the most excited Brand.netter with our Video launch today. 

I left my job doing M&A in the New York magazine publishing industry, and moved West to join the internet industry (Yahoo!), early in…

]]> http://www.brand.net/blog/2010/02/coming-full-circle/ Microsoft gets it More great stuff from Microsoft’s Young-Bean Song at the OMMA performance show Monday in San Francisco.  Microsoft has made no secret of the fact that they are focused on the brand advertising market and clearly the push continues.

I would encourage you to…

]]> http://www.brand.net/blog/2010/01/microsoft-gets-it/ Rethinking Retargeting Just a quick post to make sure folks saw Richard Frankel’s article today on AdExchanger.

A couple solid, related tidbits in there.

The first point is about attribution.  Richard cautions that retargeting often “steals” attribution from other tactics unless careful steps are taken…

]]> http://www.brand.net/blog/2010/01/rethinking-retargeting/ Online Video: Our Opportunity is VAST In my guest article today in Ad Age, I state that the IAB’s new video ad serving standard (“VAST” for short) has serious implications for video-only ad networks (e.g., Tremor, Brightroll, etc.) for two reasons:

1. A significant portion of the…

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