Brand.net http://www.brand.net/blog Quality, Scale and Value. Guaranteed. Wed, 14 Dec 2011 22:04:29 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Q & A on RTB http://www.brand.net/blog/2011/12/q-a-on-rtb/ http://www.brand.net/blog/2011/12/q-a-on-rtb/#comments Wed, 14 Dec 2011 22:01:59 +0000 Madhu Vudali http://www.brand.net/blog/?p=3175 When the 2011 digital advertising predictions rolled out a year ago, RTB’s transformative nature was often cited.  While many predictions didn’t come to pass – this one did.  In earlier posts, I explained how RTB will transform brand advertising, not just…

]]> http://www.brand.net/blog/2011/12/q-a-on-rtb/feed/ 0 Scaling Over the Direct Response Wall; Q & A with PayPal http://www.brand.net/blog/2011/11/scaling-over-the-direct-response-wall-q-a-with-paypal/ http://www.brand.net/blog/2011/11/scaling-over-the-direct-response-wall-q-a-with-paypal/#comments Thu, 17 Nov 2011 16:07:24 +0000 Ryan Christensen http://www.brand.net/blog/?p=3166 What is a marketer to do when they’ve tested and grown direct response campaigns to the point where further scale at desired ROI appears to have hit the wall?  SEM/SEO are extremely effective but require demand generation to create intent…

]]> http://www.brand.net/blog/2011/11/scaling-over-the-direct-response-wall-q-a-with-paypal/feed/ 0 comScore Reach Rankings: Whither RTB? (Part 2) http://www.brand.net/blog/2011/11/comscore-reach-rankings-whither-rtb-part-2/ http://www.brand.net/blog/2011/11/comscore-reach-rankings-whither-rtb-part-2/#comments Tue, 15 Nov 2011 13:00:19 +0000 Madhu Vudali http://www.brand.net/blog/?p=3017 Previously, I discussed how comScore’s reach rankings are not keeping up with the emergence of RTB. Agencies use these rankings for planning and to help select media partners. Hence, it is critical for them to figure out how RTB potentially…

]]> http://www.brand.net/blog/2011/11/comscore-reach-rankings-whither-rtb-part-2/feed/ 0 Brand.net Launches Digital Media’s First Social Media Measurement Suite for Brand Advertisers http://www.brand.net/blog/2011/11/brand-net-launches-digital-media%e2%80%99s-first-social-media-measurement-suite-for-brand-advertisers/ http://www.brand.net/blog/2011/11/brand-net-launches-digital-media%e2%80%99s-first-social-media-measurement-suite-for-brand-advertisers/#comments Tue, 08 Nov 2011 22:11:49 +0000 Cindy Cattey http://www.brand.net/blog/?p=3004 Brand.net today announced the launch of its Social Media Measurement Suite, the first turnkey media and measurement solution designed to give brand advertisers insight into the impact of their cross-format digital media campaigns on their social media presence and perceptions.…

]]> http://www.brand.net/blog/2011/11/brand-net-launches-digital-media%e2%80%99s-first-social-media-measurement-suite-for-brand-advertisers/feed/ 0 comScore Reach Rankings: Whither RTB? http://www.brand.net/blog/2011/10/comscore-reach-rankings-whither-rtb/ http://www.brand.net/blog/2011/10/comscore-reach-rankings-whither-rtb/#comments Thu, 27 Oct 2011 20:30:21 +0000 Madhu Vudali http://www.brand.net/blog/?p=2998 comScore recently released its latest rankings of “ad-focused properties” (aka ad networks). “Who’s up and who’s down” always attracts much ink in the broader industry/business press. In seriousness, many of the agencies use this ranking as a filter to decide whom…

]]> http://www.brand.net/blog/2011/10/comscore-reach-rankings-whither-rtb/feed/ 0 CMOs and Fanning Social Measurement: What’s Not to Like? http://www.brand.net/blog/2011/10/cmos-and-fanning-social-measurement-what%e2%80%99s-not-to-like/ http://www.brand.net/blog/2011/10/cmos-and-fanning-social-measurement-what%e2%80%99s-not-to-like/#comments Mon, 24 Oct 2011 12:00:07 +0000 Cindy Cattey http://www.brand.net/blog/?p=2988 Last week, we highlighted the recently published IBM CMO survey focusing on their #1 pain point – Data. Now what about #2 on the list: dealing with social media? CMOs cited the challenges they face to track consumer comments, capture…

]]> http://www.brand.net/blog/2011/10/cmos-and-fanning-social-measurement-what%e2%80%99s-not-to-like/feed/ 0 Are We Talking Past Each Other? http://www.brand.net/blog/2011/10/are-we-talking-past-each-other/ http://www.brand.net/blog/2011/10/are-we-talking-past-each-other/#comments Fri, 14 Oct 2011 05:14:13 +0000 Elizabeth Blair http://www.brand.net/blog/?p=2970 Two interesting pieces this week – Brian Morrissey’s first in a series of 12 (!!) rapid-fire Digiday articles on “Solving the Web’s Brand Challenge.” The usual suspects ( I mean that in a good way) – reeled off the usual list…

]]> http://www.brand.net/blog/2011/10/are-we-talking-past-each-other/feed/ 0 Online Brand Advertising’s 654% ROI http://www.brand.net/blog/2011/10/online-brand-advertising%e2%80%99s-654-roi/ http://www.brand.net/blog/2011/10/online-brand-advertising%e2%80%99s-654-roi/#comments Fri, 07 Oct 2011 20:48:57 +0000 Cindy Cattey http://www.brand.net/blog/?p=2944 A picture is worth a thousand words. Here is the lead graphic in Nielsen’s latest whitepaper:

Nielsen’s conclusion: “The random scatter of the points indicates a lack of relationship between sales lift and click-through rate.” In plain English: click-throughs have no…

]]> http://www.brand.net/blog/2011/10/online-brand-advertising%e2%80%99s-654-roi/feed/ 0 On RTB and Brand Advertising (Part 2) http://www.brand.net/blog/2011/08/on-rtb-and-brand-advertising-part-2/ http://www.brand.net/blog/2011/08/on-rtb-and-brand-advertising-part-2/#comments Wed, 03 Aug 2011 15:02:17 +0000 Madhu Vudali http://www.brand.net/blog/?p=2930 Last week, I discussed how Brand advertising benefits from RTB. Very quick refresher: a $200B online display ad market (i) of which 35% has Brand KPIs and (ii) with 50% of the inventory in RTB.  Big money opportunity.  We’re on it:  our…

]]> http://www.brand.net/blog/2011/08/on-rtb-and-brand-advertising-part-2/feed/ 2 On RTB and Brand Advertising http://www.brand.net/blog/2011/07/on-rtb-and-brand-advertising/ http://www.brand.net/blog/2011/07/on-rtb-and-brand-advertising/#comments Fri, 29 Jul 2011 19:30:22 +0000 Madhu Vudali http://www.brand.net/blog/?p=2922 At Brand.net, we focus on maximizing ROI for Brand advertisers.  We demonstrate day in day out that tight management of the Metrics That Matter – Reach/Frequency against the target audience, and high-quality, contextually oriented media – yields outstanding offline sales ROI. …

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