Brand.net http://www.brand.net/blog Quality, Scale and Value. Guaranteed. Mon, 08 Mar 2010 19:33:12 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 An exciting step forward in measurement http://www.brand.net/blog/2010/03/an-exciting-step-forward-in-measurement/ http://www.brand.net/blog/2010/03/an-exciting-step-forward-in-measurement/#comments Mon, 08 Mar 2010 19:33:12 +0000 Andy Atherton http://www.brand.net/blog/?p=2098 I am very excited about today’s release of yet another batch of fantastic campaign results for an Ad Age 20 CPG brand.  I am excited about this release in particular because of the use of both Nielsen and Vizu measurement technology…

]]> http://www.brand.net/blog/2010/03/an-exciting-step-forward-in-measurement/feed/ 0 More great stuff from Michael Zimbalist http://www.brand.net/blog/2010/02/more-great-stuff-from-michael-zimbalist/ http://www.brand.net/blog/2010/02/more-great-stuff-from-michael-zimbalist/#comments Mon, 22 Feb 2010 21:10:55 +0000 Andy Atherton http://www.brand.net/blog/?p=2094 Another great article from Michael Zimbalist in this week’s Ad Age, echoing many of the themes we discuss on this page.

A very smart publisher indeed!

Share/Bookmark]]> http://www.brand.net/blog/2010/02/more-great-stuff-from-michael-zimbalist/feed/ 0 It’s Time For The Futures Exchange http://www.brand.net/blog/2010/02/its-time-for-the-futures-exchange/ http://www.brand.net/blog/2010/02/its-time-for-the-futures-exchange/#comments Mon, 22 Feb 2010 15:58:08 +0000 Andy Atherton http://www.brand.net/blog/?p=2087 A quick post to direct readers to today’s guest article for AdExchanger.  It will be pushed to the broader AdExchanger audience tomorrow in John’s roundup, but I wanted our readers to have a “sneak peek” to get the dialog started.

As…

]]> http://www.brand.net/blog/2010/02/its-time-for-the-futures-exchange/feed/ 0 The (Ad) World is Flat http://www.brand.net/blog/2010/02/the-ad-world-is-flat/ http://www.brand.net/blog/2010/02/the-ad-world-is-flat/#comments Tue, 16 Feb 2010 00:32:35 +0000 Andy Atherton http://www.brand.net/blog/?p=2073 I wrote a recent post in which I outlined our view on convergence in the online media market.  At a high level, we believe there are two major forces at play in the media market:  (a) increasing standardization of “online” media…

]]> http://www.brand.net/blog/2010/02/the-ad-world-is-flat/feed/ 2 What is a DSP? http://www.brand.net/blog/2010/02/what-is-a-dsp/ http://www.brand.net/blog/2010/02/what-is-a-dsp/#comments Fri, 12 Feb 2010 17:02:16 +0000 Andy Atherton http://www.brand.net/blog/?p=2060 Just a quick post to go “on the record” in the context of the recent AdExchanger threads (1 and 2) defining/discussing “Demand Side Platforms” (DSPs).

I agree with those who indicated it is way too early to lock down a narrow definition…

]]> http://www.brand.net/blog/2010/02/what-is-a-dsp/feed/ 5 What is the definition of “Online Display”? http://www.brand.net/blog/2010/02/what-is-the-definition-of-%e2%80%9conline-display%e2%80%9d/ http://www.brand.net/blog/2010/02/what-is-the-definition-of-%e2%80%9conline-display%e2%80%9d/#comments Wed, 03 Feb 2010 16:09:16 +0000 Andy Atherton http://www.brand.net/blog/?p=2040 I recently explained why the IAB’s new video ad serving standard (“VAST” for short) will have a huge impact on the online video ad market by breaking down format barriers.  Online video advertising competition is increasing rapidly as the most sophisticated…

]]> http://www.brand.net/blog/2010/02/what-is-the-definition-of-%e2%80%9conline-display%e2%80%9d/feed/ 2 Coming Full Circle http://www.brand.net/blog/2010/02/coming-full-circle/ http://www.brand.net/blog/2010/02/coming-full-circle/#comments Mon, 01 Feb 2010 16:02:42 +0000 Elizabeth Blair http://www.brand.net/blog/?p=2033 While it’s a close contest, I think I was the most excited Brand.netter with our Video launch today. 

I left my job doing M&A in the New York magazine publishing industry, and moved West to join the internet industry (Yahoo!), early in…

]]> http://www.brand.net/blog/2010/02/coming-full-circle/feed/ 0 Microsoft gets it http://www.brand.net/blog/2010/01/microsoft-gets-it/ http://www.brand.net/blog/2010/01/microsoft-gets-it/#comments Tue, 26 Jan 2010 17:34:40 +0000 Andy Atherton http://www.brand.net/blog/?p=2006 More great stuff from Microsoft’s Young-Bean Song at the OMMA performance show Monday in San Francisco.  Microsoft has made no secret of the fact that they are focused on the brand advertising market and clearly the push continues.

I would encourage you to…

]]> http://www.brand.net/blog/2010/01/microsoft-gets-it/feed/ 0 Rethinking Retargeting http://www.brand.net/blog/2010/01/rethinking-retargeting/ http://www.brand.net/blog/2010/01/rethinking-retargeting/#comments Mon, 18 Jan 2010 21:07:10 +0000 Andy Atherton http://www.brand.net/?p=1994 Just a quick post to make sure folks saw Richard Frankel’s article today on AdExchanger.

A couple solid, related tidbits in there.

The first point is about attribution.  Richard cautions that retargeting often “steals” attribution from other tactics unless careful steps are taken…

]]> http://www.brand.net/blog/2010/01/rethinking-retargeting/feed/ 0 Online Video: Our Opportunity is VAST http://www.brand.net/blog/2010/01/online-video-our-opportunity-is-vast/ http://www.brand.net/blog/2010/01/online-video-our-opportunity-is-vast/#comments Mon, 11 Jan 2010 16:26:48 +0000 Andy Atherton http://www.brand.net/?p=1951 In my guest article today in Ad Age, I state that the IAB’s new video ad serving standard (“VAST” for short) has serious implications for video-only ad networks (e.g., Tremor, Brightroll, etc.) for two reasons:

1. A significant portion of the…

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