http://www.brand.net/blog Quality, Scale and Value. Guaranteed. Wed, 14 Dec 2011 22:04:29 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 http://www.brand.net/blog/2011/12/q-a-on-rtb/ http://www.brand.net/blog/2011/12/q-a-on-rtb/#comments Wed, 14 Dec 2011 22:01:59 +0000 Madhu Vudali http://www.brand.net/blog/?p=3175 When the 2011 digital advertising predictions rolled out a year ago, RTB’s transformative nature was often cited.  While many predictions didn’t come to pass – this one did.  In earlier posts, I explained how RTB will transform brand advertising, not just…

]]> http://www.brand.net/blog/2011/12/q-a-on-rtb/feed/ 0 http://www.brand.net/blog/2011/08/on-rtb-and-brand-advertising-part-2/ http://www.brand.net/blog/2011/08/on-rtb-and-brand-advertising-part-2/#comments Wed, 03 Aug 2011 15:02:17 +0000 Madhu Vudali http://www.brand.net/blog/?p=2930 Last week, I discussed how Brand advertising benefits from RTB. Very quick refresher: a $200B online display ad market (i) of which 35% has Brand KPIs and (ii) with 50% of the inventory in RTB.  Big money opportunity.  We’re on it:  our…

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