Brand.net » Measurement http://www.brand.net/blog Quality, Scale and Value. Guaranteed. Wed, 14 Dec 2011 22:04:29 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Brand.net Launches Digital Media’s First Social Media Measurement Suite for Brand Advertisers http://www.brand.net/blog/2011/11/brand-net-launches-digital-media%e2%80%99s-first-social-media-measurement-suite-for-brand-advertisers/ http://www.brand.net/blog/2011/11/brand-net-launches-digital-media%e2%80%99s-first-social-media-measurement-suite-for-brand-advertisers/#comments Tue, 08 Nov 2011 22:11:49 +0000 Cindy Cattey http://www.brand.net/blog/?p=3004 Brand.net today announced the launch of its Social Media Measurement Suite, the first turnkey media and measurement solution designed to give brand advertisers insight into the impact of their cross-format digital media campaigns on their social media presence and perceptions.…

]]> http://www.brand.net/blog/2011/11/brand-net-launches-digital-media%e2%80%99s-first-social-media-measurement-suite-for-brand-advertisers/feed/ 0 comScore Reach Rankings: Whither RTB? http://www.brand.net/blog/2011/10/comscore-reach-rankings-whither-rtb/ http://www.brand.net/blog/2011/10/comscore-reach-rankings-whither-rtb/#comments Thu, 27 Oct 2011 20:30:21 +0000 Madhu Vudali http://www.brand.net/blog/?p=2998 comScore recently released its latest rankings of “ad-focused properties” (aka ad networks). “Who’s up and who’s down” always attracts much ink in the broader industry/business press. In seriousness, many of the agencies use this ranking as a filter to decide whom…

]]> http://www.brand.net/blog/2011/10/comscore-reach-rankings-whither-rtb/feed/ 0 CMOs and Fanning Social Measurement: What’s Not to Like? http://www.brand.net/blog/2011/10/cmos-and-fanning-social-measurement-what%e2%80%99s-not-to-like/ http://www.brand.net/blog/2011/10/cmos-and-fanning-social-measurement-what%e2%80%99s-not-to-like/#comments Mon, 24 Oct 2011 12:00:07 +0000 Cindy Cattey http://www.brand.net/blog/?p=2988 Last week, we highlighted the recently published IBM CMO survey focusing on their #1 pain point – Data. Now what about #2 on the list: dealing with social media? CMOs cited the challenges they face to track consumer comments, capture…

]]> http://www.brand.net/blog/2011/10/cmos-and-fanning-social-measurement-what%e2%80%99s-not-to-like/feed/ 0 Online Brand Advertising’s 654% ROI http://www.brand.net/blog/2011/10/online-brand-advertising%e2%80%99s-654-roi/ http://www.brand.net/blog/2011/10/online-brand-advertising%e2%80%99s-654-roi/#comments Fri, 07 Oct 2011 20:48:57 +0000 Cindy Cattey http://www.brand.net/blog/?p=2944 A picture is worth a thousand words. Here is the lead graphic in Nielsen’s latest whitepaper:

Nielsen’s conclusion: “The random scatter of the points indicates a lack of relationship between sales lift and click-through rate.” In plain English: click-throughs have no…

]]> http://www.brand.net/blog/2011/10/online-brand-advertising%e2%80%99s-654-roi/feed/ 0 (Finally) We’re Talking About the Metrics That Matter to Brands http://www.brand.net/blog/2011/07/finally-were-talking-about-brand-kpis/ http://www.brand.net/blog/2011/07/finally-were-talking-about-brand-kpis/#comments Thu, 21 Jul 2011 23:25:59 +0000 Elizabeth Blair http://www.brand.net/blog/?p=2887 As the CEO of the first and only company focused exclusively on online brand advertising (I chose the name Brand.net for a reason), I was delighted to see AdExchanger’s “What Are the Key Metrics for Brand Awareness Campaigns Today in…

]]> http://www.brand.net/blog/2011/07/finally-were-talking-about-brand-kpis/feed/ 0 How did they know to search for that brand? http://www.brand.net/blog/2011/07/how-did-they-know-to-search-for-that-brand/ http://www.brand.net/blog/2011/07/how-did-they-know-to-search-for-that-brand/#comments Thu, 14 Jul 2011 21:51:44 +0000 Andy Atherton http://www.brand.net/blog/?p=2879 Just a quick post to highlight a recent piece of research by attribution modeling company C3 Metrics (thanks AdExchanger!).

There’s more interesting detail at the link, but the headline is that in 37% of all online transactions analyzed, search on a branded…

]]> http://www.brand.net/blog/2011/07/how-did-they-know-to-search-for-that-brand/feed/ 0 Where’s the “LUMA slide” for branding? http://www.brand.net/blog/2011/06/wheres-the-luma-slide-for-branding/ http://www.brand.net/blog/2011/06/wheres-the-luma-slide-for-branding/#comments Wed, 22 Jun 2011 17:33:03 +0000 Andy Atherton http://www.brand.net/blog/?p=2850 Very interesting article today from Brian Morrissey at Digiday, channeling Jeff Levick of AOL.

As Brian put it:

“The truth of the matter is much of the machinery of the programmatic buying landscape, captured in the Luma Partners slide, is dedicated to non-guaranteed…

]]> http://www.brand.net/blog/2011/06/wheres-the-luma-slide-for-branding/feed/ 0 Just because you can, doesn’t mean you should http://www.brand.net/blog/2011/06/just-because-you-can-doesn%e2%80%99t-mean-you-should/ http://www.brand.net/blog/2011/06/just-because-you-can-doesn%e2%80%99t-mean-you-should/#comments Wed, 08 Jun 2011 17:56:50 +0000 Andy Atherton http://www.brand.net/blog/?p=2759 Today, I wanted to highlight and echo some recent commentary from two very smart online ad veterans, Dave Morgan and Doug Weaver.

Their thesis in a nutshell is that the online advertising ecosystem has pursued an arms race of targeting upon targeting…

]]> http://www.brand.net/blog/2011/06/just-because-you-can-doesn%e2%80%99t-mean-you-should/feed/ 0 Measuring Reach http://www.brand.net/blog/2011/05/measuring-reach-2/ http://www.brand.net/blog/2011/05/measuring-reach-2/#comments Fri, 06 May 2011 18:05:55 +0000 Madhu Vudali http://www.brand.net/blog/?p=2753 eMarketer has an article on measuring Reach properly – a topic near & dear to our hearts – citing research from MediaMind.  The takeaway is that cookies tend to overstate Reach (Unique Users or UU) by a factor of 3.0, due to cookie…

]]> http://www.brand.net/blog/2011/05/measuring-reach-2/feed/ 0 A fishing fleet without nets http://www.brand.net/blog/2011/03/a-fishing-fleet-without-nets/ http://www.brand.net/blog/2011/03/a-fishing-fleet-without-nets/#comments Tue, 08 Mar 2011 21:10:09 +0000 Andy Atherton http://www.brand.net/blog/?p=2581 ComScore released another solid piece of work yesterday.

As readers of this page will remember, comScore has been outspoken on the failings of the ubiquitous click as a metric. Some of that in this report, but much more as well.  From my perspective,…

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