Brand.net » Display Advertising http://www.brand.net/blog Quality, Scale and Value. Guaranteed. Wed, 14 Dec 2011 22:04:29 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Q & A on RTB http://www.brand.net/blog/2011/12/q-a-on-rtb/ http://www.brand.net/blog/2011/12/q-a-on-rtb/#comments Wed, 14 Dec 2011 22:01:59 +0000 Madhu Vudali http://www.brand.net/blog/?p=3175 When the 2011 digital advertising predictions rolled out a year ago, RTB’s transformative nature was often cited.  While many predictions didn’t come to pass – this one did.  In earlier posts, I explained how RTB will transform brand advertising, not just…

]]> http://www.brand.net/blog/2011/12/q-a-on-rtb/feed/ 0 comScore Reach Rankings: Whither RTB? (Part 2) http://www.brand.net/blog/2011/11/comscore-reach-rankings-whither-rtb-part-2/ http://www.brand.net/blog/2011/11/comscore-reach-rankings-whither-rtb-part-2/#comments Tue, 15 Nov 2011 13:00:19 +0000 Madhu Vudali http://www.brand.net/blog/?p=3017 Previously, I discussed how comScore’s reach rankings are not keeping up with the emergence of RTB. Agencies use these rankings for planning and to help select media partners. Hence, it is critical for them to figure out how RTB potentially…

]]> http://www.brand.net/blog/2011/11/comscore-reach-rankings-whither-rtb-part-2/feed/ 0 On RTB and Brand Advertising (Part 2) http://www.brand.net/blog/2011/08/on-rtb-and-brand-advertising-part-2/ http://www.brand.net/blog/2011/08/on-rtb-and-brand-advertising-part-2/#comments Wed, 03 Aug 2011 15:02:17 +0000 Madhu Vudali http://www.brand.net/blog/?p=2930 Last week, I discussed how Brand advertising benefits from RTB. Very quick refresher: a $200B online display ad market (i) of which 35% has Brand KPIs and (ii) with 50% of the inventory in RTB.  Big money opportunity.  We’re on it:  our…

]]> http://www.brand.net/blog/2011/08/on-rtb-and-brand-advertising-part-2/feed/ 2 On RTB and Brand Advertising http://www.brand.net/blog/2011/07/on-rtb-and-brand-advertising/ http://www.brand.net/blog/2011/07/on-rtb-and-brand-advertising/#comments Fri, 29 Jul 2011 19:30:22 +0000 Madhu Vudali http://www.brand.net/blog/?p=2922 At Brand.net, we focus on maximizing ROI for Brand advertisers.  We demonstrate day in day out that tight management of the Metrics That Matter – Reach/Frequency against the target audience, and high-quality, contextually oriented media – yields outstanding offline sales ROI. …

]]> http://www.brand.net/blog/2011/07/on-rtb-and-brand-advertising/feed/ 1 Premium traction http://www.brand.net/blog/2011/06/premium-traction/ http://www.brand.net/blog/2011/06/premium-traction/#comments Wed, 29 Jun 2011 22:36:46 +0000 Andy Atherton http://www.brand.net/blog/?p=2857 There has obviously been a ton of commentary already on WPP’s recent Xaxis announcements, but I wanted to highlight one specific element of Brian Lesser’s AdExchanger Q&A on Monday that caught my eye.

Brian twice mentioned “Xaxis Premium”, saying it will “use…

]]> http://www.brand.net/blog/2011/06/premium-traction/feed/ 0 Where’s the “LUMA slide” for branding? http://www.brand.net/blog/2011/06/wheres-the-luma-slide-for-branding/ http://www.brand.net/blog/2011/06/wheres-the-luma-slide-for-branding/#comments Wed, 22 Jun 2011 17:33:03 +0000 Andy Atherton http://www.brand.net/blog/?p=2850 Very interesting article today from Brian Morrissey at Digiday, channeling Jeff Levick of AOL.

As Brian put it:

“The truth of the matter is much of the machinery of the programmatic buying landscape, captured in the Luma Partners slide, is dedicated to non-guaranteed…

]]> http://www.brand.net/blog/2011/06/wheres-the-luma-slide-for-branding/feed/ 0 Real Sales in Real Stores http://www.brand.net/blog/2011/06/real-sales-in-real-stores/ http://www.brand.net/blog/2011/06/real-sales-in-real-stores/#comments Mon, 20 Jun 2011 13:00:31 +0000 Elizabeth Blair http://www.brand.net/blog/?p=2777 Preparing our presentation for this week’s Morgan Keegan conference got me thinking about how the online advertising technology ecosystem really does work.

To date, we’ve let an ambitious sell-side investment banker frame our industry. I’m shocked! Shocked that he says there are…

]]> http://www.brand.net/blog/2011/06/real-sales-in-real-stores/feed/ 0 Go Neal! http://www.brand.net/blog/2011/06/go-neal/ http://www.brand.net/blog/2011/06/go-neal/#comments Fri, 10 Jun 2011 19:22:02 +0000 Andy Atherton http://www.brand.net/blog/?p=2766 Some very interesting tidbits in Neal Mohan’s post on the Google blog yesterday.

First is that Google sees display inventory per user declining 25% by 2015.  This is a pretty interesting prediction given the conventional “wisdom” that online ad inventory is unlimited.  This…

]]> http://www.brand.net/blog/2011/06/go-neal/feed/ 0 Just because you can, doesn’t mean you should http://www.brand.net/blog/2011/06/just-because-you-can-doesn%e2%80%99t-mean-you-should/ http://www.brand.net/blog/2011/06/just-because-you-can-doesn%e2%80%99t-mean-you-should/#comments Wed, 08 Jun 2011 17:56:50 +0000 Andy Atherton http://www.brand.net/blog/?p=2759 Today, I wanted to highlight and echo some recent commentary from two very smart online ad veterans, Dave Morgan and Doug Weaver.

Their thesis in a nutshell is that the online advertising ecosystem has pursued an arms race of targeting upon targeting…

]]> http://www.brand.net/blog/2011/06/just-because-you-can-doesn%e2%80%99t-mean-you-should/feed/ 0 More on GDN Reserve http://www.brand.net/blog/2011/04/more-on-gdn-reserve/ http://www.brand.net/blog/2011/04/more-on-gdn-reserve/#comments Wed, 20 Apr 2011 17:45:35 +0000 Andy Atherton http://www.brand.net/blog/?p=2743 Today’s Ad Exchanger published more commentary on Google’s GDN Reserve announcement last week.

Views from senior execs at VivaKi (Publicis) and Group M (WPP) rounded out the additional commentary from Google that was posted Monday.  John also published some additional perspective from Elizabeth and others.

A few things…

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