Brand.net » Brand.net News http://www.brand.net/blog Quality, Scale and Value. Guaranteed. Wed, 14 Dec 2011 22:04:29 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Brand.net Launches Digital Media’s First Social Media Measurement Suite for Brand Advertisers http://www.brand.net/blog/2011/11/brand-net-launches-digital-media%e2%80%99s-first-social-media-measurement-suite-for-brand-advertisers/ http://www.brand.net/blog/2011/11/brand-net-launches-digital-media%e2%80%99s-first-social-media-measurement-suite-for-brand-advertisers/#comments Tue, 08 Nov 2011 22:11:49 +0000 Cindy Cattey http://www.brand.net/blog/?p=3004 Brand.net today announced the launch of its Social Media Measurement Suite, the first turnkey media and measurement solution designed to give brand advertisers insight into the impact of their cross-format digital media campaigns on their social media presence and perceptions.…

]]> http://www.brand.net/blog/2011/11/brand-net-launches-digital-media%e2%80%99s-first-social-media-measurement-suite-for-brand-advertisers/feed/ 0 CMOs and Fanning Social Measurement: What’s Not to Like? http://www.brand.net/blog/2011/10/cmos-and-fanning-social-measurement-what%e2%80%99s-not-to-like/ http://www.brand.net/blog/2011/10/cmos-and-fanning-social-measurement-what%e2%80%99s-not-to-like/#comments Mon, 24 Oct 2011 12:00:07 +0000 Cindy Cattey http://www.brand.net/blog/?p=2988 Last week, we highlighted the recently published IBM CMO survey focusing on their #1 pain point – Data. Now what about #2 on the list: dealing with social media? CMOs cited the challenges they face to track consumer comments, capture…

]]> http://www.brand.net/blog/2011/10/cmos-and-fanning-social-measurement-what%e2%80%99s-not-to-like/feed/ 0 Dogs eating the dog food http://www.brand.net/blog/2011/04/dogs-eating-the-dog-food/ http://www.brand.net/blog/2011/04/dogs-eating-the-dog-food/#comments Thu, 14 Apr 2011 14:55:16 +0000 Andy Atherton http://www.brand.net/blog/?p=2719 For those of you that missed our joint presentation with Del Monte at Ad Tech San Francisco yesterday AM, here are the slides Doug Chavez and I presented.

The top line is that $200K of Brand.net-managed media drove $1.5M of incremental offline sales…

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