Brand.net » Branding http://www.brand.net/blog Quality, Scale and Value. Guaranteed. Wed, 14 Dec 2011 22:04:29 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Q & A on RTB http://www.brand.net/blog/2011/12/q-a-on-rtb/ http://www.brand.net/blog/2011/12/q-a-on-rtb/#comments Wed, 14 Dec 2011 22:01:59 +0000 Madhu Vudali http://www.brand.net/blog/?p=3175 When the 2011 digital advertising predictions rolled out a year ago, RTB’s transformative nature was often cited.  While many predictions didn’t come to pass – this one did.  In earlier posts, I explained how RTB will transform brand advertising, not just…

]]> http://www.brand.net/blog/2011/12/q-a-on-rtb/feed/ 0 Scaling Over the Direct Response Wall; Q & A with PayPal http://www.brand.net/blog/2011/11/scaling-over-the-direct-response-wall-q-a-with-paypal/ http://www.brand.net/blog/2011/11/scaling-over-the-direct-response-wall-q-a-with-paypal/#comments Thu, 17 Nov 2011 16:07:24 +0000 Ryan Christensen http://www.brand.net/blog/?p=3166 What is a marketer to do when they’ve tested and grown direct response campaigns to the point where further scale at desired ROI appears to have hit the wall?  SEM/SEO are extremely effective but require demand generation to create intent…

]]> http://www.brand.net/blog/2011/11/scaling-over-the-direct-response-wall-q-a-with-paypal/feed/ 0 Are We Talking Past Each Other? http://www.brand.net/blog/2011/10/are-we-talking-past-each-other/ http://www.brand.net/blog/2011/10/are-we-talking-past-each-other/#comments Fri, 14 Oct 2011 05:14:13 +0000 Elizabeth Blair http://www.brand.net/blog/?p=2970 Two interesting pieces this week – Brian Morrissey’s first in a series of 12 (!!) rapid-fire Digiday articles on “Solving the Web’s Brand Challenge.” The usual suspects ( I mean that in a good way) – reeled off the usual list…

]]> http://www.brand.net/blog/2011/10/are-we-talking-past-each-other/feed/ 0 Online Brand Advertising’s 654% ROI http://www.brand.net/blog/2011/10/online-brand-advertising%e2%80%99s-654-roi/ http://www.brand.net/blog/2011/10/online-brand-advertising%e2%80%99s-654-roi/#comments Fri, 07 Oct 2011 20:48:57 +0000 Cindy Cattey http://www.brand.net/blog/?p=2944 A picture is worth a thousand words. Here is the lead graphic in Nielsen’s latest whitepaper:

Nielsen’s conclusion: “The random scatter of the points indicates a lack of relationship between sales lift and click-through rate.” In plain English: click-throughs have no…

]]> http://www.brand.net/blog/2011/10/online-brand-advertising%e2%80%99s-654-roi/feed/ 0 On RTB and Brand Advertising (Part 2) http://www.brand.net/blog/2011/08/on-rtb-and-brand-advertising-part-2/ http://www.brand.net/blog/2011/08/on-rtb-and-brand-advertising-part-2/#comments Wed, 03 Aug 2011 15:02:17 +0000 Madhu Vudali http://www.brand.net/blog/?p=2930 Last week, I discussed how Brand advertising benefits from RTB. Very quick refresher: a $200B online display ad market (i) of which 35% has Brand KPIs and (ii) with 50% of the inventory in RTB.  Big money opportunity.  We’re on it:  our…

]]> http://www.brand.net/blog/2011/08/on-rtb-and-brand-advertising-part-2/feed/ 2 On RTB and Brand Advertising http://www.brand.net/blog/2011/07/on-rtb-and-brand-advertising/ http://www.brand.net/blog/2011/07/on-rtb-and-brand-advertising/#comments Fri, 29 Jul 2011 19:30:22 +0000 Madhu Vudali http://www.brand.net/blog/?p=2922 At Brand.net, we focus on maximizing ROI for Brand advertisers.  We demonstrate day in day out that tight management of the Metrics That Matter – Reach/Frequency against the target audience, and high-quality, contextually oriented media – yields outstanding offline sales ROI. …

]]> http://www.brand.net/blog/2011/07/on-rtb-and-brand-advertising/feed/ 1 (Finally) We’re Talking About the Metrics That Matter to Brands http://www.brand.net/blog/2011/07/finally-were-talking-about-brand-kpis/ http://www.brand.net/blog/2011/07/finally-were-talking-about-brand-kpis/#comments Thu, 21 Jul 2011 23:25:59 +0000 Elizabeth Blair http://www.brand.net/blog/?p=2887 As the CEO of the first and only company focused exclusively on online brand advertising (I chose the name Brand.net for a reason), I was delighted to see AdExchanger’s “What Are the Key Metrics for Brand Awareness Campaigns Today in…

]]> http://www.brand.net/blog/2011/07/finally-were-talking-about-brand-kpis/feed/ 0 Addressing that “all-important brand/premium/guaranteed marketplace” http://www.brand.net/blog/2011/07/addressing-that-all-important-brandpremiumguaranteed-marketplace/ http://www.brand.net/blog/2011/07/addressing-that-all-important-brandpremiumguaranteed-marketplace/#comments Thu, 07 Jul 2011 23:24:55 +0000 Elizabeth Blair http://www.brand.net/blog/?p=2860 I was delighted to see that Tumri has been acquired. M&A is great for the online advertising industry. Consolidation creates fewer, stronger players with deeper, better solutions. And liquidity gives venture capitalists the dollars and incentive to fund the next…

]]> http://www.brand.net/blog/2011/07/addressing-that-all-important-brandpremiumguaranteed-marketplace/feed/ 1 Premium traction http://www.brand.net/blog/2011/06/premium-traction/ http://www.brand.net/blog/2011/06/premium-traction/#comments Wed, 29 Jun 2011 22:36:46 +0000 Andy Atherton http://www.brand.net/blog/?p=2857 There has obviously been a ton of commentary already on WPP’s recent Xaxis announcements, but I wanted to highlight one specific element of Brian Lesser’s AdExchanger Q&A on Monday that caught my eye.

Brian twice mentioned “Xaxis Premium”, saying it will “use…

]]> http://www.brand.net/blog/2011/06/premium-traction/feed/ 0 Where’s the “LUMA slide” for branding? http://www.brand.net/blog/2011/06/wheres-the-luma-slide-for-branding/ http://www.brand.net/blog/2011/06/wheres-the-luma-slide-for-branding/#comments Wed, 22 Jun 2011 17:33:03 +0000 Andy Atherton http://www.brand.net/blog/?p=2850 Very interesting article today from Brian Morrissey at Digiday, channeling Jeff Levick of AOL.

As Brian put it:

“The truth of the matter is much of the machinery of the programmatic buying landscape, captured in the Luma Partners slide, is dedicated to non-guaranteed…

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