http://www.brand.net/blog Quality, Scale and Value. Guaranteed. Wed, 14 Dec 2011 22:04:29 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 http://www.brand.net/blog/2011/11/comscore-reach-rankings-whither-rtb-part-2/ http://www.brand.net/blog/2011/11/comscore-reach-rankings-whither-rtb-part-2/#comments Tue, 15 Nov 2011 13:00:19 +0000 Madhu Vudali http://www.brand.net/blog/?p=3017 Previously, I discussed how comScore’s reach rankings are not keeping up with the emergence of RTB. Agencies use these rankings for planning and to help select media partners. Hence, it is critical for them to figure out how RTB potentially…

]]> http://www.brand.net/blog/2011/11/comscore-reach-rankings-whither-rtb-part-2/feed/ 0 http://www.brand.net/blog/2011/10/comscore-reach-rankings-whither-rtb/ http://www.brand.net/blog/2011/10/comscore-reach-rankings-whither-rtb/#comments Thu, 27 Oct 2011 20:30:21 +0000 Madhu Vudali http://www.brand.net/blog/?p=2998 comScore recently released its latest rankings of “ad-focused properties” (aka ad networks). “Who’s up and who’s down” always attracts much ink in the broader industry/business press. In seriousness, many of the agencies use this ranking as a filter to decide whom…

]]> http://www.brand.net/blog/2011/10/comscore-reach-rankings-whither-rtb/feed/ 0 http://www.brand.net/blog/2011/07/addressing-that-all-important-brandpremiumguaranteed-marketplace/ http://www.brand.net/blog/2011/07/addressing-that-all-important-brandpremiumguaranteed-marketplace/#comments Thu, 07 Jul 2011 23:24:55 +0000 Elizabeth Blair http://www.brand.net/blog/?p=2860 I was delighted to see that Tumri has been acquired. M&A is great for the online advertising industry. Consolidation creates fewer, stronger players with deeper, better solutions. And liquidity gives venture capitalists the dollars and incentive to fund the next…

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