Brand.net » Elizabeth Blair http://www.brand.net/blog Quality, Scale and Value. Guaranteed. Wed, 14 Dec 2011 22:04:29 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Are We Talking Past Each Other? http://www.brand.net/blog/2011/10/are-we-talking-past-each-other/ http://www.brand.net/blog/2011/10/are-we-talking-past-each-other/#comments Fri, 14 Oct 2011 05:14:13 +0000 Elizabeth Blair http://www.brand.net/blog/?p=2970 Two interesting pieces this week – Brian Morrissey’s first in a series of 12 (!!) rapid-fire Digiday articles on “Solving the Web’s Brand Challenge.” The usual suspects ( I mean that in a good way) – reeled off the usual list…

]]> http://www.brand.net/blog/2011/10/are-we-talking-past-each-other/feed/ 0 (Finally) We’re Talking About the Metrics That Matter to Brands http://www.brand.net/blog/2011/07/finally-were-talking-about-brand-kpis/ http://www.brand.net/blog/2011/07/finally-were-talking-about-brand-kpis/#comments Thu, 21 Jul 2011 23:25:59 +0000 Elizabeth Blair http://www.brand.net/blog/?p=2887 As the CEO of the first and only company focused exclusively on online brand advertising (I chose the name Brand.net for a reason), I was delighted to see AdExchanger’s “What Are the Key Metrics for Brand Awareness Campaigns Today in…

]]> http://www.brand.net/blog/2011/07/finally-were-talking-about-brand-kpis/feed/ 0 Addressing that “all-important brand/premium/guaranteed marketplace” http://www.brand.net/blog/2011/07/addressing-that-all-important-brandpremiumguaranteed-marketplace/ http://www.brand.net/blog/2011/07/addressing-that-all-important-brandpremiumguaranteed-marketplace/#comments Thu, 07 Jul 2011 23:24:55 +0000 Elizabeth Blair http://www.brand.net/blog/?p=2860 I was delighted to see that Tumri has been acquired. M&A is great for the online advertising industry. Consolidation creates fewer, stronger players with deeper, better solutions. And liquidity gives venture capitalists the dollars and incentive to fund the next…

]]> http://www.brand.net/blog/2011/07/addressing-that-all-important-brandpremiumguaranteed-marketplace/feed/ 1 Real Sales in Real Stores http://www.brand.net/blog/2011/06/real-sales-in-real-stores/ http://www.brand.net/blog/2011/06/real-sales-in-real-stores/#comments Mon, 20 Jun 2011 13:00:31 +0000 Elizabeth Blair http://www.brand.net/blog/?p=2777 Preparing our presentation for this week’s Morgan Keegan conference got me thinking about how the online advertising technology ecosystem really does work.

To date, we’ve let an ambitious sell-side investment banker frame our industry. I’m shocked! Shocked that he says there are…

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