Brand.net » Andy Atherton http://www.brand.net/blog Quality, Scale and Value. Guaranteed. Wed, 14 Dec 2011 22:04:29 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 How did they know to search for that brand? http://www.brand.net/blog/2011/07/how-did-they-know-to-search-for-that-brand/ http://www.brand.net/blog/2011/07/how-did-they-know-to-search-for-that-brand/#comments Thu, 14 Jul 2011 21:51:44 +0000 Andy Atherton http://www.brand.net/blog/?p=2879 Just a quick post to highlight a recent piece of research by attribution modeling company C3 Metrics (thanks AdExchanger!).

There’s more interesting detail at the link, but the headline is that in 37% of all online transactions analyzed, search on a branded…

]]> http://www.brand.net/blog/2011/07/how-did-they-know-to-search-for-that-brand/feed/ 0 Too many bad apples http://www.brand.net/blog/2011/07/too-many-bad-apples/ http://www.brand.net/blog/2011/07/too-many-bad-apples/#comments Wed, 13 Jul 2011 21:30:51 +0000 Andy Atherton http://www.brand.net/blog/?p=2870 The recent Stanford research on the blatant disrespect for user privacy preferences by many of the leading online advertising companies is a must read.

I offer sincere kudos to the companies who do show serious respect for user privacy, meeting and exceeding…

]]> http://www.brand.net/blog/2011/07/too-many-bad-apples/feed/ 1 Premium traction http://www.brand.net/blog/2011/06/premium-traction/ http://www.brand.net/blog/2011/06/premium-traction/#comments Wed, 29 Jun 2011 22:36:46 +0000 Andy Atherton http://www.brand.net/blog/?p=2857 There has obviously been a ton of commentary already on WPP’s recent Xaxis announcements, but I wanted to highlight one specific element of Brian Lesser’s AdExchanger Q&A on Monday that caught my eye.

Brian twice mentioned “Xaxis Premium”, saying it will “use…

]]> http://www.brand.net/blog/2011/06/premium-traction/feed/ 0 Where’s the “LUMA slide” for branding? http://www.brand.net/blog/2011/06/wheres-the-luma-slide-for-branding/ http://www.brand.net/blog/2011/06/wheres-the-luma-slide-for-branding/#comments Wed, 22 Jun 2011 17:33:03 +0000 Andy Atherton http://www.brand.net/blog/?p=2850 Very interesting article today from Brian Morrissey at Digiday, channeling Jeff Levick of AOL.

As Brian put it:

“The truth of the matter is much of the machinery of the programmatic buying landscape, captured in the Luma Partners slide, is dedicated to non-guaranteed…

]]> http://www.brand.net/blog/2011/06/wheres-the-luma-slide-for-branding/feed/ 0 Go Neal! http://www.brand.net/blog/2011/06/go-neal/ http://www.brand.net/blog/2011/06/go-neal/#comments Fri, 10 Jun 2011 19:22:02 +0000 Andy Atherton http://www.brand.net/blog/?p=2766 Some very interesting tidbits in Neal Mohan’s post on the Google blog yesterday.

First is that Google sees display inventory per user declining 25% by 2015.  This is a pretty interesting prediction given the conventional “wisdom” that online ad inventory is unlimited.  This…

]]> http://www.brand.net/blog/2011/06/go-neal/feed/ 0 Just because you can, doesn’t mean you should http://www.brand.net/blog/2011/06/just-because-you-can-doesn%e2%80%99t-mean-you-should/ http://www.brand.net/blog/2011/06/just-because-you-can-doesn%e2%80%99t-mean-you-should/#comments Wed, 08 Jun 2011 17:56:50 +0000 Andy Atherton http://www.brand.net/blog/?p=2759 Today, I wanted to highlight and echo some recent commentary from two very smart online ad veterans, Dave Morgan and Doug Weaver.

Their thesis in a nutshell is that the online advertising ecosystem has pursued an arms race of targeting upon targeting…

]]> http://www.brand.net/blog/2011/06/just-because-you-can-doesn%e2%80%99t-mean-you-should/feed/ 0 More on GDN Reserve http://www.brand.net/blog/2011/04/more-on-gdn-reserve/ http://www.brand.net/blog/2011/04/more-on-gdn-reserve/#comments Wed, 20 Apr 2011 17:45:35 +0000 Andy Atherton http://www.brand.net/blog/?p=2743 Today’s Ad Exchanger published more commentary on Google’s GDN Reserve announcement last week.

Views from senior execs at VivaKi (Publicis) and Group M (WPP) rounded out the additional commentary from Google that was posted Monday.  John also published some additional perspective from Elizabeth and others.

A few things…

]]> http://www.brand.net/blog/2011/04/more-on-gdn-reserve/feed/ 0 Google launches Display Network Reserve http://www.brand.net/blog/2011/04/google-launches-display-network-reserve/ http://www.brand.net/blog/2011/04/google-launches-display-network-reserve/#comments Fri, 15 Apr 2011 23:21:22 +0000 Andy Atherton http://www.brand.net/blog/?p=2735 John Ebbert of AdExchanger and we here at Brand.net noticed the same thing on Google’s earnings call last night – the launch of Google Display Network Reserve, “which gives advertisers the opportunity to buy premium inventory on a guaranteed basis.”

This is…

]]> http://www.brand.net/blog/2011/04/google-launches-display-network-reserve/feed/ 3 Dogs eating the dog food http://www.brand.net/blog/2011/04/dogs-eating-the-dog-food/ http://www.brand.net/blog/2011/04/dogs-eating-the-dog-food/#comments Thu, 14 Apr 2011 14:55:16 +0000 Andy Atherton http://www.brand.net/blog/?p=2719 For those of you that missed our joint presentation with Del Monte at Ad Tech San Francisco yesterday AM, here are the slides Doug Chavez and I presented.

The top line is that $200K of Brand.net-managed media drove $1.5M of incremental offline sales…

]]> http://www.brand.net/blog/2011/04/dogs-eating-the-dog-food/feed/ 0 Consolidation curve? http://www.brand.net/blog/2011/04/consolidation-curve/ http://www.brand.net/blog/2011/04/consolidation-curve/#comments Tue, 12 Apr 2011 23:03:38 +0000 Andy Atherton http://www.brand.net/blog/?p=2713 An insightful post from investo-blogger Jerry Neumann yesterday on Ad Exchanger.  I like what he’s thinking about in the post and agree with much of it, but there’s an important meta-point that he didn’t mention.

Jerry’s first point was that there is a…

]]> http://www.brand.net/blog/2011/04/consolidation-curve/feed/ 1