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	<title>Comments on: The click isn&#8217;t just resting&#8230;</title>
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	<link>http://www.brand.net/blog/2009/10/the-click-isnt-just-resting/</link>
	<description>Quality, Scale and Value. Guaranteed.</description>
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		<title>By: The Click isn&#8217;t just resting (redux) &#171; Brand.net</title>
		<link>http://www.brand.net/blog/2009/10/the-click-isnt-just-resting/comment-page-1/#comment-751</link>
		<dc:creator>The Click isn&#8217;t just resting (redux) &#171; Brand.net</dc:creator>
		<pubDate>Mon, 15 Feb 2010 17:38:03 +0000</pubDate>
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		<description>[...] Officer of comScore.  In addition to the points Josh makes in his article, I would also recall a recent post of my own where I show that CTR has been almost completely uncorrelated with ROI in our offline [...]</description>
		<content:encoded><![CDATA[<p>[...] Officer of comScore.  In addition to the points Josh makes in his article, I would also recall a recent post of my own where I show that CTR has been almost completely uncorrelated with ROI in our offline [...]</p>
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		<title>By: Brand.net &#62; Blog Archive &#187; The Click isn&#8217;t just resting (redux) &#187; Quality, Scale and Value. Guaranteed.</title>
		<link>http://www.brand.net/blog/2009/10/the-click-isnt-just-resting/comment-page-1/#comment-644</link>
		<dc:creator>Brand.net &#62; Blog Archive &#187; The Click isn&#8217;t just resting (redux) &#187; Quality, Scale and Value. Guaranteed.</dc:creator>
		<pubDate>Wed, 04 Nov 2009 13:15:55 +0000</pubDate>
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		<description>[...] Officer of comScore.  In addition to the points Josh makes in his article, I would also recall a recent post of my own where I show that CTR has been almost completely uncorrelated with ROI in our offline [...]</description>
		<content:encoded><![CDATA[<p>[...] Officer of comScore.  In addition to the points Josh makes in his article, I would also recall a recent post of my own where I show that CTR has been almost completely uncorrelated with ROI in our offline [...]</p>
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