by Courtney Krishnamurthy
February 29th, 2012
Brand.net announced today that it is expanding its brand buying solution, adding mobile to its lineup of media solutions for brand advertisers. The addition of mobile media will enable brand advertisers to manage integrated campaigns across all major digital formats – display, rich media, video, and mobile.
As consumers continue to…
by Madhu Vudali
February 16th, 2012
Back in June 2011, the ANA, the IAB, and the 4A’s announced their release of Guiding Principles of Digital Measurement. The first of these guiding principles is the recommendation to use the “Viewable Impressions” standard to count impressions online. There has been a recent flurry of vendor commentary on…
by Madhu Vudali
December 14th, 2011
When the 2011 digital advertising predictions rolled out a year ago, RTB’s transformative nature was often cited. While many predictions didn’t come to pass – this one did. In earlier posts, I explained how RTB will transform brand advertising, not just direct response. With the right agency and vendor partners,…
by Cindy Cattey
November 17th, 2011
What is a marketer to do when they’ve tested and grown direct response campaigns to the point where further scale at desired ROI appears to have hit the wall? SEM/SEO are extremely effective but require demand generation to create intent at the top of the funnel. Retargeting similarly yields…
by Cindy Cattey
October 24th, 2011
Last week, we highlighted the recently published IBM CMO survey focusing on their #1 pain point – Data. Now what about #2 on the list: dealing with social media? CMOs cited the challenges they face to track consumer comments, capture and evaluate all the data generated by social media,…
by Elizabeth Blair
October 13th, 2011
Two interesting pieces this week – Brian Morrissey’s first in a series of 12 (!!) rapid-fire Digiday articles on “Solving the Web’s Brand Challenge.” The usual suspects ( I mean that in a good way) – reeled off the usual list of reasons brand advertising online hasn’t exploded. Creative. Wrong…
by Cindy Cattey
October 7th, 2011
A picture is worth a thousand words. Here is the lead graphic in Nielsen’s latest whitepaper:
Nielsen’s conclusion: “The random scatter of the points indicates a lack of relationship between sales lift and click-through rate.” In plain English: click-throughs have no relationship to product sales. For many years, Nielsen has…
