I am very excited about today’s release of yet another batch of fantastic campaign results for an Ad Age 20 CPG brand. I am excited about this release in particular because of the use of both Nielsen and Vizu measurement technology for this campaign – an important step in establishing…
It’s Time For The Futures Exchange
by Andy Atherton
February 22nd, 2010
A quick post to direct readers to today’s guest article for AdExchanger. It will be pushed to the broader AdExchanger audience tomorrow in John’s roundup, but I wanted our readers to have a “sneak peek” to get the dialog started.
As always, I am very interested in your thoughts and…
The (Ad) World is Flat
by Andy Atherton
February 15th, 2010
I wrote a recent post in which I outlined our view on convergence in the online media market. At a high level, we believe there are two major forces at play in the media market: (a) increasing standardization of “online” media formats and (b) device convergence blurring the lines between…
What is the definition of “Online Display”?
by Andy Atherton
February 3rd, 2010
I recently explained why the IAB’s new video ad serving standard (“VAST” for short) will have a huge impact on the online video ad market by breaking down format barriers. Online video advertising competition is increasing rapidly as the most sophisticated display ad networks ramp up video efforts aggressively. That…
Coming Full Circle
by Elizabeth Blair
February 1st, 2010
While it’s a close contest, I think I was the most excited Brand.netter with our Video launch today.
I left my job doing M&A in the New York magazine publishing industry, and moved West to join the internet industry (Yahoo!), early in 1998. Why? Living in Manhattan, reading Seventeen, Modern Bride and…
Microsoft gets it
by Andy Atherton
January 26th, 2010
More great stuff from Microsoft’s Young-Bean Song at the OMMA performance show Monday in San Francisco. Microsoft has made no secret of the fact that they are focused on the brand advertising market and clearly the push continues.
I would encourage you to watch the embedded video of Young-Bean’s talk. The content…