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People and Accounts of Note

Laura Lasiter and Scott Thompson joined Brand.net, San Mateo, Calif., in new posts. Ms. Lasiter becomes…
Taking Online-Ad Measurement Beyond the Click

Nielsen is working with its IAG unit, acquired last year, to study attitudes and using HomeScan…
A realistic view of the almighty metric

Hardly a day goes by when a headline doesn’t proclaim the death of branding at the…

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Brand.net

People and Accounts of Note

Taking Online-Ad Measurement Beyond the Click

A realistic view of the almighty metric

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